Red, Red, Wine….


Recent research indicates that different types of music stimulate different parts of the brain, and prime us to taste wines in a corresponding way. For example, powerful rock music like Jimi Hendrix or The Rolling Stones is a good accompaniment to a Cabernet Sauvignon, while opera buffs might prefer a 2006 Syrah. “This is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes,” said Professor Adrian North of Heriot Watt University in Edinburgh. The idea for the study was triggered by Chilean winemaker Aurelio Montes, who plays Gregorian chants to his maturing wines, arguing that the gentle vibrations improve the quality of the wine. Researchers recommend the following wine / song pairings: Cabernet Sauvignon – All Along The Watchtower by Jimi Hendrix; Chardonnay – Atomic by Blondie; Syrah – Puccini’s Nessun Dorma. Merlot – Sitting On The Dock Of The Bay by Otis Redding. Sorry, no Reggae.


  1. Jimi Hendrix died because god needed guitar lessons.

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