Nothing Says Trash Like Paris Hilton’s Champagne in a Can

Well, actually it’s Prosecco, an Italian sparkling wine. Last year, Paris helped launch Rich Prosecco at a “mega-party” in the Austrian Alps, and now she’s featured in its advertising campaign wearing nothing but a coat of gold paint (no golden shower jokes please people). Italian winemakers certainly are not amused, much like France and Champagne, Italians claim the right to the name Prosecco. To add insult to injury, Rich Prosecco will be packaged in a can and mixed with fruit juice. What about the young, hip crowd the company is marketing to? A poll conducted at shows that out of almost 3,000 people, 77 percent think Prosecco in a can is about as tacky as Paris herself.

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